27%
reduction in support demand
Creating a shared product experience across a fragmented automotive software ecosystem, reducing complexity for 250,000+ users.
Keyloop · Enterprise SaaS
tapsoff
Stop mopping the floor.Turn the taps off.
Product design leadership
I help organisations fix product problems, simplify complexity and get important work moving.
I've worked with
- Keyloop
- Radius
- CarFinance 247
- Auto Trader
- Moneysupermarket
Measurable impact.
83%
increase in cross-sell
Redesigning how customers discovered and bought additional products.
Radius · Payments
31%
increase in conversion
Redesigning the end-to-end UX and UI using research, testing and behavioural data to remove friction and increase conversion.
CarFinance 247 · Financial services
A lot of businesses are too busy mopping the floor to turn the taps off
I help turn the taps off
How I can help
I partner across product, design and engineering to find the best direction and ensure what's delivered is of the highest standard.
Product direction
Using discovery, customer feedback and UX testing to understand what's really needed, define the right direction and get teams aligned around what to build and why.
Design capability
Build design into the way product and engineering teams work, whether it's missing entirely or simply not working well enough.
Complex product problems
Solve complex product problems by working directly with product and engineering teams to untangle what's getting in the way and deliver exceptional products faster.
Outcome first.Empowered by AI.
I use AI across research, design and prototyping to get from problem to tested direction faster. The judgement, customer need and business outcome still come first.
Got a product problem worth fixing?
If it's getting messy, the product has become too complicated or important work isn't moving, we should talk.
Transformation without a focus on experience delivers poor experiences faster.
tapsoff